Video Conferencing: Our Shrinking World

An Introduction to Video Conferencing and Telecommunications

Whether or not you realize it, telecommunications have a major impact on our daily lives. Video calls, conferencing and sending video messages are starting to become the norm for both personal and professional environments. Video conferencing in any form is becoming more and more accepted as an efficient means of communication. This type of technology has made the world seem smaller, as we can actually see the person we are talking to just about anywhere in the world. Here’s a look at how video conferencing can benefit you and some of the top products to make your life easier. 

For Individuals

Skype introduced mainstream video conferencing, and the technology has evolved a long way since then. Where users had to access their accounts on a desktop computer with an attached webcam in the past, now they can conduct video calls while on the go with their mobile devices, including smartphones and tablets. The vast majority of mobile users have iPhones, which gives them FaceTime capabilities. This makes it easier to stay in touch with loved ones who are far away, like grandparents, deployed military members and more. These days, it is pretty hard to come by someone who has never used video calling at least once in their lives. Most personal video calling apps are free, although premium features are often available for a small fee.

For Businesses

While basic, or mobile video calling is great for staying in touch with family and friends, it is in the business world where we find the technology truly enhances the experience. When implemented strategically, video conferencing can save global businesses tons of money on travel costs. Rather than flying around the world to give presentations to shareholders, business partners, and other interested parties, businesses can host video conferences, displaying presentations and streaming live video to associates all over the world at the same time. This saves not just money for the company, but time as well in terms of travel days and time for additional in-person meetings.

Whether in a home or business environment, you'll need to have the right equipment to properly send and receive both video and audio data. Shure is one of the top brands in the industry and has everything you need to enjoy clear conversations with sharp video.

Conferencing systems can be as simple as a screen, laptop (or phone) and an interface linking everyone together, or an employee specified microphone for each user (dozens or more), linked in an elaborate system of digital signal processors and IT networks. Systems can be easily designed to fit the many needs of the users and can be moldable to fit any application.

The Gear You Need

Whether in a home or business environment, you’ll need to have the right equipment to properly send and receive both video and audio data. Shure has been an industry leader for almost a century and has everything you need to enjoy clear conversations.

Microflex® Advance™ is the latest-and-greatest product from Shure. These microphones have a competitive advantage of being “invisible” to users; it is available as a ceiling tile microphone (MXA910) or a small, compact table-top microphone (MXA310) that are completely customizable and configurable to the users’ needs.

Microflex® Wireless microphones make it easy to configure a variety of meeting settings throughout the organization at once. This microphone is a tailored and discreet solution that offers pristine audio, secure transmissions, and comprehensive software control.MXW is ideally suited for scalable applications, as a complete solution for conferencing of any kind.

Centraverse microphones are a cost-effective option for your business. Models, such as the CVG12D, are ideal for corporate facilities, houses of worship and government institutions. These microphones maximize speech intelligibility as well as reduce any feedback and ambient room noise.

Having the proper audio tools in place to facilitate conferencing creates a more effective and efficient conversation. If you aren’t embracing video conferencing as a tool, you should! And we have the tools to maximize your effectiveness!

Consult with A/V Experts at McFadden Sales

Here at McFadden Sales, we specialize in high-quality audio and visual equipment for all your personal and business needs. We work with some of the top brands, including Shure. Our associates will work with you to find the perfect telecommunications system to meet your needs. For more information, call us today. We’ll be happy to answer all of your questions and point you in the right direction.

For more information, call us today! Contact us


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