The 600 MHz Auction – Where we are today.

by Ryan Schmidt, McFadden Sales             As musicians, we’re always fighting for bandwidth.  Bandwidth in our lives by wanting to create more, bandwidth in our relationships by expecting more, bandwidth on our phones to pass the time, and myriad other times where we simply need more.  Regarding wireless microphones and in-ear monitor systems however, we’re … More The 600 MHz Auction – Where we are today.

EMBRACING SUSTAINABILITY IN THE GUITAR INDUSTRY

Ryan Schmidt, McFadden Sales The times, they are a-changin’, and unlike Ron Burgundy, the guitar industry has heard that song.  Sustainability is the name of the game now and customers are aligning themselves with manufacturers that reflect “green” values.  Many guitar makers are aware of this sea-change and their approach is evolving to reflect those values.    How’d We Get Here? … More EMBRACING SUSTAINABILITY IN THE GUITAR INDUSTRY

How to Have Your Best Holiday Season Ever

The holiday shopping season is upon us! Today, the common perception is that online e-tailers and big-box stores receive the lion’s-share of the holiday rush. However, recent data is starting to show a shift in momentum back towards traditional brick-and-mortar retailers. Could the pendulum be swinging back the other way? A recent study showed that … More How to Have Your Best Holiday Season Ever

The Evolution of Audio and Video Conferencing

In the past, gathering for meetings was always a hassle. In the beginning, many people had to travel from different offices or locations to convene in one central area to hold the meeting — which drastically increased the cost for the company. As technology became available, meetings started to become a little easier and traditional … More The Evolution of Audio and Video Conferencing

Product Highlight: All About the Atlas SHS Speaker

When you are looking to introduce audio capabilities to your commercial space, you don’t want to have large, obtrusive speakers everywhere, creating an eyesore. Instead, you want something with a low profile. The trouble is that many of the inconspicuous speakers on the market today don’t provide the best sound quality. Fortunately, that is no longer … More Product Highlight: All About the Atlas SHS Speaker

The Concept & Application of Acoustic Treatment

When it comes to sound, you’ll find reverberation in just about every room. From theaters to boardrooms, the sound quality you experience can change depending on the acoustics of the room. In many cases, the amount of reverberation is so slight as to be undetectable, but in other scenarios, it can be so prominent that … More The Concept & Application of Acoustic Treatment

Choosing the Right Wireless in Today’s R/F Landscape

We don’t have to tell you that the broadcasting world is changing. Entire empires are collapsing while others are expanding. The changing nature of the broadcasting world isn’t a net good or a net bad; it’s just change. And, as with any period of change, the change may work in favor of those who are … More Choosing the Right Wireless in Today’s R/F Landscape

How to Market and Promote Your Music Retail Business

Online shopping is more common today than ever before, but that doesn’t mean that there isn’t still a place for traditional brick and mortar retail stores. Particularly in the music industry, nothing compares to feeling an instrument in your hands or hearing how an amplifier sounds in person. If your company sells musical equipment, you … More How to Market and Promote Your Music Retail Business