Category: Uncategorized

Getting Back to Basics – How to seize opportunity in a time of uncertainty

April 24, 2020

            It can be a powerful exercise to pause and reflect on ways we can improve our lives, especially during times where there’s uncertainty. Specifically, in music instrument retail, we have to do this consistently because our world is constantly shifting with technology, what’s popular on the charts, and what’s making a resurgence in the … More Getting Back to Basics – How to seize opportunity in a time of uncertainty

The 600 MHz Auction – Where we are today.

March 21, 2020

by Ryan Schmidt, McFadden Sales             As musicians, we’re always fighting for bandwidth.  Bandwidth in our lives by wanting to create more, bandwidth in our relationships by expecting more, bandwidth on our phones to pass the time, and myriad other times where we simply need more.  Regarding wireless microphones and in-ear monitor systems however, we’re … More The 600 MHz Auction – Where we are today.

EMBRACING SUSTAINABILITY IN THE GUITAR INDUSTRY

February 21, 2020

Ryan Schmidt, McFadden Sales The times, they are a-changin’, and unlike Ron Burgundy, the guitar industry has heard that song.  Sustainability is the name of the game now and customers are aligning themselves with manufacturers that reflect “green” values.  Many guitar makers are aware of this sea-change and their approach is evolving to reflect those values.    How’d We Get Here? … More EMBRACING SUSTAINABILITY IN THE GUITAR INDUSTRY

How to Market and Promote Your Music Retail Business

How to Market and Promote Your Music Retail Business

June 26, 2018

Online shopping is more common today than ever before, but that doesn’t mean that there isn’t still a place for traditional brick and mortar retail stores. Particularly in the music industry, nothing compares to feeling an instrument in your hands or hearing how an amplifier sounds in person. If your company sells musical equipment, you … More How to Market and Promote Your Music Retail Business

The World is Your Stage: The Content Creation Movement

The World is Your Stage: The Content Creation Movement

May 18, 2018

Audio and video content creators rejoice! In the past, you would have to find a platform, convince business owners that your content was compelling and eventually make it to the stage. In today’s always-on world of social media, you can have a platform anywhere! Your content can easily be found and shared online, helping to grow … More The World is Your Stage: The Content Creation Movement